Tried, tested, trusted.
Can you ask for anything better than people who found a home in your words, and saw the value of building lasting customer relationships in their own efforts?
Excited to dig into Neil Hoyne's new book: Converted! Learn how you too can use data to grow your business by one of the industry's top players.
Jonah Berger
Marketing Professor, The Wharton School
Anyone working in data or sales should read this book, available on Amazon. It's the first data book that ever made me laugh, and it's written by the best: Neil Hoyne. Neil taught me so much when I was at Google and I'm so so honored to be mentioned in the book!! Blushing over here!!!
Sarah Evangeline Norman
Team Lead - Enterprise, TikTok
I recently read Neil Hoyne's book, "Converted: The Data-Driven Way to Win Customers' Hearts," and what is interesting to me is that the book talks about data, but it mostly talks about the lost art of really focusing on doing the right thing for your customers, listening to them and adjusting your business to meet their needs.
So yes, quantitative and qualitative analytics are important, but there is nothing more powerful than picking your head up and engaging with your customers.
Amber Carpenter
VP of Product, VTrips
I would highly recommend this read for anyone needing some inspiration on where to start on revamping your #marketingstrategy.
I can strongly recommend Converted by Neil Hoyne. It is definitely worth your time if you actually want to develop relationships that last with your customers!!
Anders Christoffer Jensen
Digital Portfolio & Deployment Manager, IKEA
I love Neil Hoyne's new book, Converted. It is geared towards winning customers' hearts, but if you know anything about me you know I'm deeply passionate about winning employee's hearts. How to lead your teams through changes, to supercharge your team's performance, to be the best we can be. And this book delivers - blending behavioral science with stories and data and common sense.
Russell Raath
Founder, The Ambition Company
Neil Hoyne, chief measurement strategy officer crushed it and shared amazing insights from his new book, "Converted" -a must read.
Jo Ann Herold
Expert in Residence, Georgia State University
Converted - one of the best of the best I have ever read! I’m gonna keep reading it over and over again. Thank you so much, Neil Hoyne for helping me understand data-driven as a human relationship management.
Shuaifeng Yao
Graphic Designer, LaiOffer
A great reminder on how to build great relationships with the right customers. This book shares thought-provoking insights and tools to challenge the best listener. I'm using the approaches in my work and sparking curiosity in client conversations.
Nathana Kauffmann
Marketing Coordinator, Mimbly
¡Qué buena manera de comenzar un libro! #Recomendado “Converted” de Neil Hoyne
Sebastian Noguera
Digital Services Manager, Nestlé
We don’t need a huge CRM when a spreadsheet will do.” Neil Hoyne from Google dropping counter-intuitive truth bombs in his outstanding book “Converted”
Jason Skinner
Director of Marketing, University Surgical
Converted might just be the simplest explanation I've ever read of the reason to focus on customer relationship marketing over everything else in B2C.
Rony Vexelman
VP of Marketing, Optimove
Neil Hoyne wrote a terrific book about what he has learned in coaching thousands of organizations to build their business around long-term customer relationships via the smart use of data. If you are tasked with building a world class customer-centric marketing organization, I would highly recommend picking up your copy of Converted.
Matt Rogers
Head of Industry, Travel - Google
I read this book on a beach. On vacation. It's that much of a page turner. Nearly every page has a memorable story or an actionable tip. It's written in a really accessible way, but chock full of insights and data-supported concepts. If you are trying to acquire, engage and/or retain customers--you should definitely read Converted
Robbie Kellman Baxter
Author, The Membership Economy
I've worked with Neil for years at Google. He is one of the absolute smartest people I know and his advice has helped hundreds of companies delight customers and grow profitably. I got the book today and devoured it. If you read only one business book this year, this is the one!!!
Nicolas Darveau-Garneau
Chief Strategy Officer, Coveo
This couldn't have come at a better time where measuring and converting customers has become more complex than ever. Thank you!
Ramy Mora
Chief Revenue & Marketing Officer, Unagi
Amazing! And, if you haven't done it yet.. take a look at Neil Hoyne's new book: Converted: The Data-Driven Way to Win Customers' Hearts
Gina Chen
VP of Growth Marketing, Big Panda
Across the See-Think-Do-Care model, the most egregious oversight is around Care. How to identify your best customers, how to engage them, how to find many more. I am so, so, excited about Neil Hoyne's book. It is your roadmap to turbocharged profits! BUY!
Avinash Kaushik
Chief Strategy Officer, Croud
Recently finished Neil Hoyne's book, Converted: How to Apply Data-Driven Insights in Consumer Packaged Goods, have to say that this is a great read. What I really appreciate and loved is how he uses real world examples that you can apply to your dataset (that means an immediate ROI on your investment of $20 for all you marketing pros out there).
John Krohn
Consultant, Tata Consultancy
Neil makes technical concepts extremely clear through real world examples. If you know Neil or heard him speak, you can hear his straightforward (and humorous) voice throughout the book as he introduces pragmatic approaches.
Tifani McCann
Chief Data & Analytics Officer, Otsuka
Neil is an absolute genius when it comes to marketing and acquisition strategy. He knows customers better than anyone - and he knows how to measure results - which is even more important. I recommend this book for anyone who is involved in marketing OR analytics in any way, shape, or form. It will help you understand your customer and the business way more clearly!
Nicholas McCormick
Director of Analytics, Starry
Even though Neil has a heavy-data background, he blended the quantitative approach with the qualitative one.
Love the stories behind his insights, the data that supports his findings, and the practicality of this book for any marketer and C-level exec willing to move away from the spray-and-pray approach. This is a must-read!
Valentin Radu
CEO, Omniconvert
Pay attention to academics who haven't yet commercialized their research. Read the abstracts at the beginning and the managerial implications at the end. Broaden your mind. Let your data scientists and analysts sort through the middle. Choose wisely"
Koen Pauwels
Distinguished Professor of Marketing, Northeastern University
I had posted that "Converted" by Neil Hoyne was one of the books I looked forward to putting my hands on in 2022, was finally able to read it over the weekend and I definitely recommend.
Nick Marconato
Partner Account Executive, JumpCloud
Converted: The Data-Driven Way to Win Customers' Hearts by Neil Hoyne is out. I really enjoyed the lively description of how Google data experts work with consumers to increase conversion. A great read if you are doing Marketing / Online Business.
Elie Bursztein
AI Research Director, Google
Just finished. Amazing book, Neil Hoyne. So many notes made! Congrats.
Wanda Cadigan
VP of Demand Gen & Growth, Cloudinary
'Converted' by Neil Hoyne is one of the few data driven books which is more honest about the power of data and not just put it on a pedestal while being extremely useful.
Saurabh Parmar
Fractional CMO
Congrats Neil Hoyne on the publication of the both interesting and actionable "Converted"!! Love that during the pandemic you were able to organize a career's worth of thoughts into a 204 page manual on "understanding and communicating with your customers in a new and different way." This book is a total page-turner and should be required reading for anyone who hopes to have better customer interactions.
Ted Souder
Founder, Wiggs Holdings